Insights

Turning “Dry” Niche Topics into High-Performing Video Assets

Client: bussgeldkatalog.org

THE CHALLENGE

German Traffic Law is a highly complex and visually “unsexy” topic. The challenge was to create video content that wouldn’t just be informative, but engaging enough to retain users. The strategic goal was to leverage video to improve SEO rankings (Time on Site) and capture search traffic outside of Google Text Search.

THE SOLUTION

Search-Intent Strategy: We ignored viral trends and focused strictly on answering specific high-volume search queries (e.g., “Rote Ampel überfahren” / “Running a red light”).
Embedded Workflow: Produced explainer videos specifically designed to be embedded into the portal’s top-ranking articles to reduce bounce rates.
Visual Simplification: Breaking down bureaucratic “Legalese” into clear, understandable visual language for laypeople.

THE RESULT

We successfully established video as a key traffic pillar for the portal. The embedded videos significantly increased the average “Time on Page”—a crucial SEO ranking signal. Additionally, the content supported the conversion funnel, generating qualified leads for partner law firms by building trust through expert explanations.