Insights

Bootstrapped an educational YouTube brand to 80k subscribers and 16M views. Proved longevity and adaptability by managing all aspects of production for over a decade.

Leveraged video SEO to boost dwell time for complex legal topics. Created an explainer video library that improved rankings and supported lead generation for law firms.

Successfully translated complex educational content into viral vertical video formats. Produced 200+ assets, achieving up to 940k organic views and 67k likes per video.

Engineered Generative AI workflows for synthetic user testing. Incubated an Art History channel to 500k organic views in 6 months.

Secured category leadership for a top parenting influencer. Shifted traffic sources from >90% paid to >90% organic while eliminating media spend.

Managed a network of 60+ channels. Shifted strategy from vanity metrics to retention, scaling monthly views from 75M to 350M.