Insights

Building a Personal Education Brand from Scratch

Project: Der Schlaumacher (Personal Brand)

THE CHALLENGE

Building a sustainable YouTube audience without a media network or budget is one of the hardest tasks in the digital space. The challenge was to establish an educational channel in a competitive niche and adapt to changing platform algorithms over a decade without losing the core community.

THE SOLUTION

Full-Stack Creation: I handled every aspect of production personally—from scriptwriting and hosting to editing and SEO—gaining deep hands-on expertise in the entire content supply chain.
Community Management: Building a loyal fanbase through active engagement, which resulted in high trust and long-term retention.
Format Adaptation: Continuously evolving the content style from long-form tutorials to fast-paced edutainment to survive multiple algorithm shifts.

THE RESULT

The channel grew to over 100,000 subscribers and generated more than 26 million organic views. It opened doors to traditional media appearances (e.g., Galileo/ProSieben) and proved that I can build and monetize an audience from zero—a key asset when advising clients on their growth strategies.